Every event has it’s challenges! Guest Kayli Head discusses the top 3 challenges faced by event industry professionals and how to approach them.
Keeping Up With Trends in the Industry
It’s hard to know what might be popular in the next 12-18 months, and when a wedding is planned in advance, it can be even harder to account for floral trends, dress trends and even food options. As Kayli explains, inventory can ease the pressure that comes with having to predict what styles might be prevalent in the future. Recognizing the limitations of what is portrayed on social media, and what a client might prefer, can is a challenge. For creatives planning the event, consideration on what is and is not on-trend can add in more complications to the overall design. In the end, it is a fine line to find what is compatible for both client’s personalities, and the aesthetic of the event to create a fulfilling experience for everyone involved, but understanding each is what can make an event both personal and stylish.
Dealing With Difficult Clients
Difficult clients often need reassurance and education on what to expect while planning an event. Helping a client learn about things like costs, timelines, and availability for everything from what flowers are in season to the different services provided by each vendor, ease them into what comes with planning their event. This also gives planners the ability to establish credibility with their clients, and set the stage for a successful event. Additionally, a clear line of communication can help clients know when to expect a response from their planner or vendor. If they know what hours their point of contact is working, then this can prevent stress later when they are trying to make changes for their event.
Working With Limited Budgets
A limited budget can be challenging, but that doesn’t mean a client has to hold back on their vision. With milestone events like weddings, costs can quickly add up when all the small details come together. For example, a couple will expect to spend a bit of their floral budget on a large installation, but overlook the costs of each bridesmaid’s bouquet, groomsmen’s corsage and other arrangements. Small touches like these are what can take up a good chunk of a budget, but working with an expert can help keep the budget on track and still make the client’s dream event a reality. A professional vendor will help guide client’s in the process to stay in budget, and give a realistic outlook on costs.
Challenges Faced By Event Professionals
Kayli Head is the owner of The Bloom Bar, a boutique floral design studio specializing in fresh and current wedding florals and unique designs for corporate events. Kayli launched her business in 2015 after 18 years of design experience in the floral and event industry. Today, her team of five employees design more than 100 events per year all over central Texas from her studio in downtown San Marcos.
Find Kayli on Instagram @thebloombartx
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Curious how the creative industry crosses over into the events industry? Check out this podcast episode!
